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Founded by Tom Joule over 30 years ago when he began selling equestrian clothing and wellies at country fairs. When Tom realised that the country folk were rather characterful, yet the clothes rather dull and boring, he decided to change things and the colourful brand Joules was born.Now with a bedding range inspired by the recreated country clothing, Joules offers a great look for the equestrians and colourful characters amongst us.