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In 1996, Rudi Rabitti trademarked in Milan Tecnocuoio®, a composite material, both UV-resistant and water-resistant, made from leather castoffs from its own production. The company was well ahead of its time in adhering to a zero-waste philosophy that was both eco friendly and functional.
The acquisition of the brand in 2017 by Giobagnara resulted in the decision to create two separate brands: Rabitti 1969 for products made from genuine leather; and RUDI for items created from regenerated leather.
The objective of RUDI is to eliminate all leather waste and create beautiful objects from recycled materials that are perfect both for indoors and outdoors, able to generate an elegant yet casual atmosphere where simple lines play with complex patterns, looking for practical yet always original solutions.
RUDI creations are made entirely by hand with the masterly skills of the Giobagnara craftsmen who, thanks to their experience, take care of everything down to the smallest detail to guarantee durable and impeccable products, all in accordance with the original tradition of Italian finest handmade leather goods combined with the use of cut-edge technology.
Trademarked by the company in 1996, the innovative Tecnocuoio® material is composed of finely milled leather castoffs tanned with vegetal extracts, natural latex (extract from the rubber tree) for bonding, natural fats, salts and natural colouring agents. After adding water, the mixture is pumped through a screen. After being dried, pressed and refined, one obtains a bonded leather fibre material via a process similar to that used in the production of paper. The result is a high-quality regenerated leather boasting elasticity that is both UV-resistant and water-resistant, and which features a perfectly smooth surface.